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5 AI Tools Every Social Media Marketer Should Know About

Artificial intelligence (AI) marketing is becoming mainstream, with many marketers integrating AI marketing tools into their current process.

If you’re a social media marketer, taking advantage of AI-powered tools will boost your engagement and brand image and allow you to hit your goals faster.

In this article, we’ll cover the top five AI tools you should pay attention to when developing an AI marketing strategy by answering the following questions:

  • What is AI?
  • What is Machine Learning?
  • Why Use an AI Marketing Tool?
  • The 5 Best AI Marketing Tools For Social Media Posts
  • Challenges of Using Marketing AI Tools

Key Takeaways

  • AI is the simulation of human intelligence processes by machines and computer systems.
  • Marketers are implementing AI marketing strategies into their social media campaigns to boost performance and streamline their marketing processes.
  • Over 80% of industry experts already use AI marketing technology in their everyday online marketing activities.
  • Many AI-powered marketing tools can help companies optimize their social media posts, including Hootsuite Insights, Lumen5, Albert, Phrasee, and Canva.

What is AI?

Artificial intelligence, known as AI, is the simulation of human intelligence processes by machines and computer systems. Artificial intelligence performs tasks including understanding and replicating natural language and making decisions while learning from the experience. More and more marketers are implementing an AI marketing strategy into their social media campaigns to boost performance.

What is Machine Learning?

Machine learning is a subfield of artificial intelligence that uses statistical algorithms to imitate human behaviour.

Using machine learning, computers can recognise visuals, understand naturally written text, and perform actions in the physical world. With this knowledge, AI can perform complex tasks similar to how humans would approach them.

Already used in applications like search engines, email filters, and banking software, machine learning is set to dominate our technological future.

More recently, machine learning artificial intelligence has become a part of marketing, with AI tools helping marketers better understand and target their customers and automating marketing

Why Use an AI Marketing Tool?

AI marketing tools are taking the advertising world by storm, helping companies save time and improve customer targeting.

Because of this, AI tools are likely to become increasingly popular over the next decade. Over 80% of industry experts already use AI marketing technology as part of their everyday online marketing activities.

The benefits of using Artificial Intelligence (AI) marketing tools include:

  1. AI marketing tools automate tasks that are typically done manually, such as data analysis, content creation, and ad targeting. This can save marketers time so they can focus on other tasks.
  2. AI algorithms analyse large amounts of customer data to identify patterns and make predictions. This can help marketers target their campaigns more effectively and improve their return on investment (ROI).
  3. AI creates personalised marketing messages and experiences tailored to an individual’s needs and interests. This can improve customer engagement and loyalty.
  4. AI algorithms absorb data more quickly and accurately than humans, reducing the risk of errors and improving marketing campaigns’ overall quality and effectiveness.
  5. Companies that use AI marketing tools have a competitive advantage over those that don’t, leveraging the power of AI to create more effective campaigns and reach their target audience more successfully.
  6. Since AI is a learning technology, marketers can use it to optimise brand language in all communications, including social media posts, web content, and product descriptions.

The 5 Best AI Marketing Tools For Social Media Posts

AI-powered marketing tools help social media marketers create more engaging and effective posts, better optimise their campaigns, and gain valuable insights into customer behavior and sentiment.

There are many AI-powered marketing tools available that can help companies optimize their social media posts, including:

  1. Hootsuite Insights is a marketing AI social media analytics tool designed to help marketers track and analyse social media trends and conversations in real time. It can also identify influencers, monitor brand mentions, and provide detailed insights into customer satisfaction and behaviour.
  2. Lumen5 is an AI marketing video creation tool helping marketers create engaging and shareable social media videos in minutes. It uses natural language processing and computer vision to turn blog posts and articles into engaging video content that can be integrated into a social media AI marketing strategy.
  3. Albert is a marketing AI platform using machine learning to automate and improve social media marketing strategy. It helps marketers create and manage ads across multiple platforms and track and analyse their digital marketing campaigns.
  4. Phrasee is an AI marketing tool allowing marketers to optimise their email subject lines and social media content to improve their marketing efforts. It uses natural language processing and machine learning to create compelling messaging resonating with customers.
  5. Canva is a design tool that uses machine learning to aid marketers in creating visually appealing social media posts and infographics. It provides a wide range of templates, fonts, and images that can be customised to fit any brand or social media campaign.

Challenges of Using Marketing AI Tools

While AI marketing tools offer many benefits, they also present significant challenges, including data quality, cost, and privacy issues. Marketers also need to be aware of Google’s penalisation of AI-generated content.

Here are some of the biggest challenges marketers face when integrating machine learning into their marketing campaigns.

  1. AI algorithms need high-quality data to function correctly. If the data to train an AI model is incomplete or inconsistent, the model may produce inaccurate or misleading results. This could significantly damage your digital marketing efforts.
  2. Implementing AI marketing tools can be complex and time-consuming, requiring significant expertise. This can be a barrier for smaller companies or those without knowledge of an AI marketing strategy.
  3. AI marketing tools must often integrate with other systems, such as social media accounts and advertising platforms. This can be difficult to get right, especially if the systems are not designed to work together.
  4. AI marketing tools can be expensive to maintain, especially for companies with limited budgets. Smaller businesses or startups may struggle to afford to integrate artificial intelligence and ai marketing platforms into their strategy.
  5. Using AI marketing and artificial intelligence raises ethical and privacy concerns, especially when using personal data for targeting.

Frequently Asked Questions

What is Customer Data Collection?

Customer data collection involves gathering and storing customer information. Data includes customer demographics, purchase history, website activity, and social media engagement.

How Popular is AI in Marketing?

AI is becoming increasingly popular in marketing and is quickly becoming a mainstream technology used by over 80% of marketers. 70% of high-performing marketers claimed they have a fully-defined AI strategy.

What are the Most popular AI Marketing Platforms?

The most popular AI marketing tools include Hootsuite Insights, Lumen5, Albert, Phrasee, and Canva.

What are the Benefits of Using Integrated Machine-Learning Apps?

Using machine-learning apps can help businesses to automate once time-consuming tasks to improve overall marketing efficiency. AI in marketing can also allow for more target campaigns, providing businesses with better insights into customer behaviour, wants, and needs.

What is Predictive Analytics in AI?

Using data, algorithms, and machine learning, predictive analytics identifies future outcomes by using data to identify patterns and relationships.

In marketing, predictive analysis allows professionals to forecast future trends better and identify when customers are more likely to buy a product. This data can be integrated into a targeted marketing campaign.

What is Deep Learning in AI Technology?

Deep learning is part of artificial intelligence (AI) that trains artificial neural networks to better recognise patterns in large datasets. It’s inspired by the structure and function of the human brain, with multiple layers of interconnected nodes designed to process information.

In marketing, deep learning identifies patterns and relationships in customer data, allowing businesses to segment their customers based on behavior, preferences, and demographics. With this information, marketers can create tailored content marketing strategies.

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