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8 Effective Tips to Improve Your Instagram Marketing Strategy

Instagram’s ad revenue is predicted to reach a whopping $50.58 billion in 2023. It’s one of the undisputed kings of social media, so every business should be marketing on Instagram if they want their share of this pie. However, if you want your business to perform well, you need to devise a top Instagram marketing …

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Effective Marketing Strategies to Boost Your Company Profile on LinkedIn

LinkedIn differs from other social media platforms because it focuses primarily on businesses and professionals. For this reason, your LinkedIn marketing strategies need to differ from those you use on social media, so it can be tricky to get your head around. Fortunately, there are plenty of tried and tested LinkedIn marketing strategies, many of …

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What is Bespoke Content? Definition, Benefits & Strategy?

What is Bespoke Content? Definition, Benefits & Strategy?

Have you ever read an engaging and helpful blog post that answered all your queries and influenced you to learn more about a business? Then you’ve probably seen a bespoke content strategy in action! Bespoke content is designed to appeal to a business’s specific target demographic, like its customers, by producing content that is tailored …

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Importance of the Subject Line in Email Marketing

Email marketing is essential to any content marketing strategy, allowing you to send commercial messages to potential and established customers. The best email subject lines will grab readers’ attention and encourage them to click on the full email. It will be short and punchy and encourage the reader to take action – whether that’s to …

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5 AI Tools Every Social Media Marketer Should Know About

Artificial intelligence (AI) marketing is becoming mainstream, with many marketers integrating AI marketing tools into their current process. If you’re a social media marketer, taking advantage of AI-powered tools will boost your engagement and brand image and allow you to hit your goals faster. In this article, we’ll cover the top five AI tools you …

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