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Beauty Content Writers

Our experienced content writers at Bough Digital create engaging content to push growth and make your business glow. Content tailored to your business’s aims will captivate your audience and boost your presence in the beauty industry.

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Cosmetics and Skincare Industry

From makeup to skincare, spas, and hair products, the beauty industry is all around us and becoming more popular daily. With the red lipstick trend beginning during the second world war, a lot can be said for the industry’s impact, and as it grows, so does the competition. 

Whether you’re a hairstylist looking to promote your abilities with scissors, a makeup artist seeking to paint the faces of more clients, or you have a skincare range to transform the way our skin glows for good, creative and engaging content is vital. 

With the ever-growing and evolving industry, a skilled content writer can create compelling content that attracts your target audience and draws them into the indulgent beauty world. Whether you’re a new business offering hair services or an established makeup artist wanting to enhance your online presence, valuable content will boost your business and help to achieve your goals. 

At Bough Digital, we have experienced content writers to push your business to the next level. From blogs to landing pages and ebooks to emails, we have the expertise to ensure the content created will be effective and productive. With so many aspects of the beauty industry, captivating content can push your business beyond the competition.

SEO-focused content tailored to a specific niche can promote your business and attract website visitors to rank highly in search engines like Google. Whatever your goals, we create content that’ll seek to resonate with your audience and boost your business in the best way possible. 

Whatever your business aims to achieve, we have beauty writers ready and waiting to create exciting content that’ll entice audiences and benefit your business. With so much competition in the beauty industry, our skilled content writers can put your business above competitors and work with you to produce high-quality content that engages new and existing customers.

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Worldwide, the beauty industry generates $100 billion in revenue. It’s a growing industry with competition rising, creating more space for the need to attract and engage customers.
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In Australia, approximately $22 billion is spent on beauty products annually. This ever-expanding industry is only getting bigger.
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In 2019, 50.23% of Australians said they use skin products every day. With the industry expanding and more brands releasing products, this percentage will only increase.

Why Choose Us?.

When it comes to content writing for your beauty business, blog articles are often the centre point around which content marketing strategies are built. Bough Digital brings experience to beauty copywriting services. Our team of expert content writers will bring versatility and engagement to your articles, whether you want a health and beauty blog or a landing page for your skincare range, increasing your presence online and expanding your reach of potential customers. 

Personalised Approach

Whether you're an established makeup artist or a startup hairdresser looking to transform Australia's locks, we recognise that all businesses are different. We tailor our approach specifically to your beauty business, enabling you to achieve optimal results through your digital marketing efforts.

From SME To Multinational

Our strategies are tried and tested across businesses of all sizes. From startup makeup companies to established skincare lines or a multinational hairdressing brand, Bough Digital can provide compelling content and a content marketing service that meets your and your target audience's needs.

Marketing Integration

We understand that most businesses have an established content marketing strategy in place. That's why our goal is always to use our content marketing services to enhance what you already have; we add the finishing touches rather than a total makeover.

Part of Your Team

We work closely with your beauty business to seamlessly integrate into your mission. Hire Bough Digital, and we don't just deliver bespoke marketing solutions to beautify your business - we become a dedicated part of your team.

Expertise And Experience

Our management team has over 20 years of experience and has worked with some of the world's largest companies. Whatever your beauty business needs, we have the expertise you need to maximise the potential of your content marketing efforts.

Exceptional Value

We're a boutique agency and don't have the large overheads that our bigger competitors face. Whether we create blogs, landing pages or ebooks, we can pass the savings on to you, ensuring you only pay for the work we deliver.

Our Approach.

Our talented content writers have the skills to create content that will captivate your target audience. We put your business first and work to help you achieve your goals. The beauty industry is constantly evolving, and our content writers use time and effort to ensure all content is up-to-date and in keeping with the changing trends. 

Whether you need an in-depth blog about the spa services you offer or makeup-related content to add to your website, our beauty content writers can do it all. We take the time to understand your business, the specific niche, your goals, and your target audience and immerse ourselves into producing compelling content to help your business shine.

Laying the Foundations

To create the most effective content, we take the time to research your target audience, the sector, and your business goals.

Keyword Research

Keyword research is vital to create SEO-driven content tailored to the industry to increase website visitors and brand visibility.

Content Creation

Creating content related to the beauty industry will engage and attract new and existing customers to your website.

Tracking the Progress

By leveraging analytics, we track the progress of the content to ensure it remains effective and productive and to keep all future content on track.

Frequently Asked Question .

1. What beauty niches do you work in?

Our beauty content writers have the skills and abilities to research any specific niche in the beauty industry and create compelling content that is engaging and effective. 

Whether you need blogs about hair care or articles about the spa treatments you offer, we have experienced content writers with the expertise to do it all.

2. How can you help my business stand out from competition?

At Bough Digital, we understand that every business has different goals and aims and that engaging content can help to boost your business by increasing website visitors. 

Our freelance beauty writers create SEO-driven, high-quality content to help your beauty brand stand out from your competitors and meet the needs of your business and your target audience.

3. How do you lay the foundations for content creation?

By taking the time to understand your business’s goals, your target audience, and the specific niche, our content writers can create the most compelling content that aims to achieve your mission. Engagement is a vital part of content creation. 

By having a clear goal and audience in mind, our beauty content writing team will begin the creation process to meet all the requirements to captivate an audience and help the business grow.

The beauty industry is constantly changing and growing, and at Bough Digital, our beauty copywriters take the time to ensure research is carried out to stay up to date with the current trends in the industry. 

Whether it’s skincare, makeup, hair, or beauty brands and services, our content writers ensure extensive research is undertaken and that content remains relevant and up to date with trends. 

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