Welcome once again to the weekly rundown of the week’s most important blogs, articles, and news from across the digital marketing industry. What have the team here at Bough Digital been reading this week?
Golden Link Building Opportunities
Head of Content Karl Tippins kicks us off this week with a guest post that appeared on Buzzstream. The article, written by Brian Dean of Backlinko, looks at finding and exploiting high quality link building opportunities that you might not already be looking for.
“Although everyone knows about the importance of link building, many can fall into a routine and a pattern of building the same types of links time and again, sleepwalking their way into, if not a fall when the next Google Penguin update rolls out, at least a weaker link profile longer-term. Doing something a bit different will help webmasters and business owners exploit the opportunities they might not have even known exist, and give them a link profile that Google will love, but more importantly that will drive highly relevant traffic onto their site.”
SEO Account Manager Saleem Rawn has picked out an article from Search Engine Watch that explores a video answer from Google’s Head of Webspam Matt Cutts. The question was whether using responsive web design – a huge trend in 2013 and set to grow even further in 2014 – is potentially harmful to SEO, and is using a mobile site in conjunction with a desktop site a better approach.
“This is an informative article to accompany Matt Cutts’ video saying that websites that implement responsive design can benefit from SEO just as much as a normal website if the necessary processes are implemented. This is especially important as the use of mobile devices by consumers is increasing and website need to tailor their sites to these users. The article also features great insight from Matt Cutts on his thoughts about responsive design and SEO in general.”
SEO Account Manager Jack Withey has highlighted another Search Engine Watch article, noticing one from October 2013 that he hadn’t previously read. This particular post looks at a number of ways to make your site more “linkable,” in terms of what you can do to get links to your site without guest blogging or following other manual initiatives.
“With it becoming increasingly difficult to obtain links without being asked to pay the blogger or offer a free product, this guide gives a good outline of what SEO agencies, business owners, and webmasters can do to make their site more appealing and increase interest in linking to the site.”
That concludes our look at the best industry articles discovered by our team this week; come back in seven days when you can check out the latest “top reads” from the team here at Bough SEO.