Welcome to the first instalment of our weekly “Blog of the Week” feature since the launch of our exciting new website. If you have any feedback regarding the site layout, or want to know more about the vast range of digital marketing products and services we are now providing, please contact us here or give us a call on the number in the header bar.
Without further ado, let’s look at what the team at Bough Digital have been reading in the past week, and at the reasons why they enjoyed these articles so much.
Managing Director Robert Reeve kicks us off this week, looking at an article in the Olney Daily Mail that takes a look at how Google’s recent actions around guest blogging and the likelihood of them targeting other areas in the near future, and how this has influenced the digital marketing industry, and SEO in particular.
The article specifically looks at how webmasters and digital marketing or SEO agencies now find themselves “teaching to the test” in terms of what Google will reward and penalise.
“This is exactly the reason the SEO industry exists, in that there are no rules and one set way. Also, it emphasizes that Google as a company is becoming the Internet Law, but the perspective to undergo activities that will have an active involvement and improvement in website traffic is always the correct approach. However, it’s hard to disregard a power like Google as they can both make and break your business.”
Senior SEO Account Manager Saleem Rawn has picked out the latest article on Search Engine Watch to look at a Matt Cutts video response to a question. The article highlights the view of Cutts with regard to avoiding buying a bad domain.
“This article provides some helpful tips for individuals and businesses who buy domains that have been used previously. Various websites have been using different tactics to try and improve their presence within search-engines, some tactics which are against guidelines set out by search-engines. When buying domains that are not brand new, it is essential to determine the health of that website URL to ensure black-hat techniques were not used previously which may have affected the performance of that domain within search-engines.”
My favourite piece of content this week comes from Moz and another excellent Whiteboard Friday feature from Rand Fishkin, where he talks about the reality of content marketing and the misconceptions that surround it.
“This feature does a great job of demonstrating the reality of content marketing and is something anyone invested in digital marketing should understand and reconcile themselves with, whether they’ve invested time and money in house or are paying a digital marketing agency to manage their content strategy.”
That concludes our run down of our favourite blogs from across the industry in the past week. Did you find these articles as beneficial as we did? What were the articles and blogs you were reading instead?