Welcome once more to our weekly review of our favourite blog posts and news articles from across the digital marketing industry. Head of Content Karl Tippins kicks us off this week.
Karl has chosen a post at Copyblogger as his favourite article of the week; the article explores how content marketers and those that work specifically on the writing side of content can find inspiration in the works of Dr. Seuss, and indeed from children’s books in general.
“One of the hallmarks of creating effective, or in this case unforgettable, copy is to keep it simple and to the point. While you might use words and terms that you wouldn’t see in a children’s book – talking about analytics probably wouldn’t go down well with too many little ones – this article has some great points about how, by having fun with copy and writing it with flair as if you were a children’s author, you can great engaging, amusing copy that above all gets your message across.”
SEO Account Manager Saleem Rawn has chosen the latest article from Search Engine Watch looking at one of Matt Cutts’ famous video answers. In the video attached to the article, Cutts gives some great advice as to how you can pursue a guest blogging strategy without appearing to be attempting to spam Google.
“A good article on Matt Cutts’ thoughts on guest-blogging and how SEO’s should not make it their only go-to process for obtaining external-links. As stated previously by many SEO experts and industry analysts, the SEO industry is changing to a more content-driven field which is where SEO’s should look to adopt more diversity in their content creation when for external-link acquisitions.”
That concludes our look at this week’s best blogs; we’ll be back next week, hopefully with some festive-inspired posts from across the industry!