Welcome once more to Bough Digital’s analysis of the hottest articles, news, blogs, and opinion pieces from around the digital marketing industry over the last week, as chosen by our team.
SEO Account Manager Saleem Rawn gets us started this week.
Re-crawl Your Site to Fix SEO Problems
Saleem has picked out a new article from Search Engine Watch that analyses the benefits of re-crawling your website every time you make changes, particularly if the changes have been made in order to remedy any SEO problems the website has been experiencing.
“A great article on how re-crawling your website can highlight issues that may relate to SEO. If a website goes through frequent changes either by new content being published or adjustments being made to the site architecture, webmasters may not be aware of any issues that can affect SEO. Re-crawling your website after certain periods throughout the year can help ensure you can highlight any issues and make necessary fixes if needed.”
Head of Content Karl Tippins has also picked up a Search Engine Watch article, this one taking a humorous look at the worst “pickup lines” used by digital marketing agencies in the form of memes, inspired by Valentine’s Day.
“Comic relief is often difficult to come by in the digital marketing industry, so content like this is always good for a laugh, as well as guaranteeing shares for the website that has published it. The only thing funnier than this post is the thought that somewhere, someone thought it would be a good idea to actually use these as part of a marketing strategy.”
SEO Account Manager Jack Withey has chosen a Moz article that discusses why the rel=”nofollow” tag isn’t anything to be afraid of from an SEO perspective.
“2014 is the year of constant auditing of link profiles with Google clamping down on poor link building schemes. The ‘nofollow’ tag has often been feared by SEO experts, but this article shows why you should embrace it.”
That concludes our run down of the best content from around the digital marketing industry over the last week. What do you think of the articles that have been selected, and what have we missed that is just as good as the content we’ve chosen?