Bough Digital’s Blogs of the Week: Week Ending February 1st

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Bough Digital’s Blogs of the Week: Week Ending February 1st

Welcome once again to a rundown of the most important blogs and articles related to the digital marketing industry that have been read by the team at Bough Digital over the last week. Managing Director Robert Reeve kicks us off this week.

Solicitors Penalised by Google

Robert has chosen an article featured on a legal website this week. No, we haven’t become a legal industry only digital marketing agency, nor have we suddenly become trained lawyers ourselves! Robert’s article looks at United Kingdom legal company Irwin Mitchell, who have reportedly been hit with a link penalty and removed from Google’s organic search results in recent days.

What Robert Says

“This UK legal giant has had the figurative SEO rug pulled from under them. This is going to happen more and more in the SEO industry as Google look to put down their authority in order to wipe out black hat tactics for good. This is a valuable lesson and should make us all understand that while Google can’t find all black hat techniques, when they do, they will nail you.”

Seasonal Search Trends

SEO Account Manager Saleem Rawn has nominated an article from Search Engine Watch as his pick of the week. The article is an apt one given that we’ve just left a massive seasonal period and are about to move into another one, looking at tips that anyone with an SEO focus should have in mind when it comes to making the most of seasonal keyword trends.

What Saleem Says

“This is a great article about understanding the seasonal trends of keywords within search engines. Certain keywords may go through traffic fluctuations throughout the year due to certain trends, and these can be a good thing for people doing their own SEO to be aware of as well as a good thing for SEO agencies and freelancers to highlight to clients if their website’s organic traffic follows similar changes.”

Guest Blogging with a Purpose

SEO Account Manager Jack Withey has highlighted a guest blogging related article that is featured on Moz. The article look at the changing face of guest blogging and is inspired by Matt Cutts’ assertion earlier in January that guest blogging is being abused by spammers, meaning that a fresh approach needs to be taken to the practice in order to get sustainable results and avoid penalties.

What Jack Says

“Guest blogging is a hot topic at the moment, and everyone is worrying about potential upcoming algorithm changes that could look at penalising guest blogging posts. This article outlines how you can avoid any penalties by following these guest blogging best practices and is a must read for anyone with an interest in SEO.”

That concludes this week’s look at the hottest news and opinion from around the digital marketing industry. Head back to the Bough Digital blog next week to see what we’ve been reading and discovering over the last seven days.