Welcome back to our weekly review of the best digital marketing related blogs from across the internet, as chosen by the team at Bough Digital. SEO Account Manager Saleem Rawn kicks us off this week.
Saleem’s article for this week comes from Search Engine Watch, and looks at how ecommerce sites with a global vision are able to harness the power and benefits of SEO in order to increase their export sales to a wide variety of markets.
“This is a great article highlighting the benefits of implementing SEO for ecommerce based websites. The article provides great examples from various businesses within the ecommerce sector who have implemented SEO into their marketing strategy and shows how this has helped with their online sales. A great set of tips that any business with an ecommerce arm should be looking to put into action.”
SEO Account Manager Jack Withey has picked out an article featured on the Conversation XL website, which gives an excellent step-by-step guide to landing page optimisation.
“Landing page optimisation is critically important when it comes to SEO as users expect to get to the desired content in as few clicks as possible, and ideally as soon as they click to a site from Google or whatever search engine they’re using. This article is a great resource in how to fully optimise landing pages and should be read by webmasters and SEO agencies alike; a great refresher to go back to down the line, too!”
Head of Content Karl Tippins has gone for an article featured on BBC News and covered on various other general news and industry sites over the past week. The article explores changes Google have proposed to make to the presentation of their search results in Europe, avoiding an “anti-trust” fine.
A full press release was also released by the European Commission, including before and after screenshots highlighting the proposed changes Google will make, and outlining the full extent of what will be done. This can be viewed here.
“This news will likely be seen as a victory for those who have long felt Google are monopolising the search market to extremes, particularly with regards to what they actually show on their search pages. Whether this will achieve anything in terms of reducing Google’s stranglehold on the market remains to be seen, particularly as they continue to look for new ways to monetize search and achieve revenue growth.”
What are your thoughts on our blogs of the week? Let us know by posting a comment below or by heading over to our Q&A section and asking a question related to these topics, or anything related to the digital marketing industry.
We’ll be back next week with another rundown of our favourite pieces of digital marketing related content.