A very Happy New Year, albeit somewhat of a belated one, to all of our readers, and welcome for the first time in 2014 to our weekly run down of the best blogs from within the digital marketing industry.
Kicking us off this week is Saleem.
How to Create Spectacular Content
Saleem has chosen a post from Search Engine Watch as his first contribution for the year. Fittingly, given the key role content marketing is set to play within the digital marketing sphere in 2014, he has chosen an article looking at how to create spectacular content.
“This is a great article that highlights the importance of content quality within the link-building campaigns that SEO’s undertake on behalf of clients as well as what webmasters do themselves. This may seem obvious but many webmasters and even professional and experienced SEO agencies fail to recognise that quality content will attract more attention than average content. If the creation of the content is focused on quality and audience, this will be more beneficial within SEO campaigns for themselves or for their clients.”
Jack has shared a great piece of work from over at Distilled, again looking at content marketing. This article gives top tips for creating content and shares ideas for the types of content that can be created on any type of site.
“Content marketing is the phrase on every marketer’s lips in 2014 and this article gives a great insight into the different types of content that can be created for a site and what the purpose of the material should be.”
Karl looks to the Content Marketing Institute for his favourite post of the week, going for one that explores the popularity of infographics and provides a number of tips for anyone planning to make infographics a larger part of their content strategy in the year ahead.
“It is well known that infographics are falling behind images and videos in terms of how they drive engagements and content shares, but this article makes me think that such numbers are skewed because of the sheer number of low quality infographics that are out there. Even as recently as two years ago, infographics were seen as something different, and they were always of the highest quality. The takeaway from this article is that if you cannot do a jaw droppingly good infographic, it is probably best not to do any at all.”