Welcome again to Bough Digital’s review of the hottest content from across the digital marketing industry in the past week, chosen by our team.
Digital Marketing Assistant Joaquin Gomez is first to give us his favourite piece of content this week.
Google Webmaster Tools Updates Robots.txt Testing Tool
Joaquin has chosen a short yet potentially significant update posted on Search Engine Land by Barry Schwartz. The update looks at some new features that have been added to the robots.txt testing tool that is accessible through Google Webmaster Tools.
“Yesterday, Google revealed that they have redesigned their robots.txt testing tool in Webmaster Tools.
The upgrade presents a couple of upgrades including:
Highlights which line in your robots.txt document is hindering a particular page
Make test changes to the robots.txt tool and test it before you make the file live
As we can see, it isn’t a big update but it’s always important to pay attention to everything, no matter how small, as these changes could potentially have a big impact for webmasters and help to make a difference with technical SEO and related aspects.”
6 Ways to Make Your Search Results Shine
Senior SEO Account Manager Saleem Rawn has chosen a Search Engine Watch article this week, which features practical, relatively easy to action advice that will help your search results to stand out.
“An excellent informative article that provides tips on improving search-engine appearance for your site. Click-through rate (CTR) is an important metric when it comes to search-engine results as it can determine whether a user visits your site or a competitor. Optimising your search-engine appearance through rich-snippets, local search and page-titles/meta-descriptions could be main factors which provide you with low or high conversions for your website.”
Social Media Firms May be Overvalued
The article that has done the best job of getting my attention this week has been this one from Sky News, which cited the United States Federal Reserve as stating that social media websites might be overvalued.
“It is always notable when anyone or any group from outside of the digital marketing industry comments on it, and that is certainly the case here. While the U.S. Federal Reserve grabbed the headlines, it should be noted that they were generally looking at smaller and newer social media sites, although given the dip seen in shares across many of the publicly traded social networks recently, the point should still be noted.”
That concludes this week’s run down of our favourite pieces of content; head back next week to check out what the team has been reading!