Welcome once more to Bough Digital’s Blog of the Week feature, where the team here at the Bough Digital offices in London pick out their favourite content from across the digital marketing industry.
In the absence of a big Google algorithm update this week, there isn’t an article like last week where the team all agreed that the Google Panda update was the big story and deserved a mention.
This week, we get started with Senior SEO Account Manager Saleem Rawn.
Why No One Comments on Your Blog
Saleem’s article of choice this week comes from Neil Patel of KISSmetrics, who has posted a blog on Search Engine Journal that looks at helping out website owners that struggle to get comments on their blog (other than annoying, spammy ones).
With user generated content and user metrics becoming increasingly important in Google’s eyes, showing that you have an alive, and engaging site is also becoming critical. Blog comments are one of the many ways to demonstrate how well loved your website and its content is.
“A great article on possible areas which blog owners can look at to improve user-engagement for the content they publish on their site.
As highlighted within the article, a blog that remains silent can be off-putting especially when so much hard work has gone into creating content. This provides a perfect opportunity to re-evaluate the blog and determine what areas can be improved to increase engagement with the blog.”
Google’s Market Share Dips (Just a Little)
Managing Director Robert Reeve has chosen a news article from The E Word that reports Google’s search market share in the UK slipped slightly in May 2014 versus the previous month.
Google’s market share has long been a point of controversy, despite it differing around the world, and is sure to remain so for the foreseeable future.
“Although the results were inevitable with Google remaining at the top of the pile, it is interesting to see that their market share has dipped by 0.43% over the last month. It’s been a big month for Google with the Google Panda update and “Right to be Forgotten” legislation, which could be influencing the user trends. If this trend continues, it will be interesting to see how Google responds. Historically, when Google tweaks their algorithms, there is a dip in trends – is this just an interesting coincidence or are people responding to the changes in their model?”
Targeting Your Audience Earlier
It’s the newest piece of content in the industry at the time of writing, but having watched the latest Whiteboard Friday from Moz this morning it definitely has my vote this week. This week’s edition is all about targeting your audience earlier in the buying process, and is a great piece of advice and guidance for anyone looking to pick up business easier than they are currently doing.
This week’s whiteboard Friday video is embedded below.
“A great piece of work that will help to refresh and reinvigorate any digital marketing campaign; especially as businesses reach the mid-point of the year and may be reassessing their goals as well as looking back on how they have performed in 2014 thus far.”
Being Found with Mobile SEO
Finally, Digital Marketing assistant Joaquin Gomez has picked out an article on the Digital Marketing Magazine website that looks at mobile SEO from the perspective of asking whether websites want to be found.
It has long been accepted that businesses not involved in mobile SEO and mobile marketing in general were missing a trick, but the evolution of the industry has reached the stage where it is very much a sink or swim situation.
“This article shares numerous pieces of data about smartphone usage and mobile eCommerce. Taking into account all the data, it is obvious that mobile SEO is, and should be considered, at least as important as ‘traditional’ SEO. Although there are differences, mobile SEO and traditional SEO are similar, so while anyone performing their own in-house marketing may struggle, digital professionals will be able to make the necessary adaptations.”
Thank you for taking the time to read our blogs of the week feature; head back next week to discover what the team here has been reading and recommending!