Welcome again to the pick of the best news, opinions, and analysis from across the digital marketing industry in the last seven days, as chosen by the team here at Bough Digital.
SEO Account Manager Jack Withey gets us started this week.
Jack has picked out an article from Search Engine Journal that explores how to deal with an unnatural links penalty if you don’t have the budget to bring in an effective SEO freelancer or agency to do it for you.
This is an article that will certainly be of interest to many, even if they haven’t been hit with a penalty yet, as it is well known that budget link building in itself can often lead to penalties. If you’re too late to stop building the links and removing them yourself, learn how to deal with the penalty.
“Being hit by a Google penalty is a real pain at the best of times, even worse if it comes at a time where there is little in your budget to rectify the problem. This article gives a good overview of how you can tackle these penalties on a relatively low budget.”
SEO Account Manager Saleem Rawn has chosen a Search Engine Watch article that looks at a recent Matt Cutts video post. The question was a great one, asking whether jargon or clear writing was best when writing technical content for online publication. Should you write clearly or will Google – and more importantly, your readers – be expecting jargon-filled copy?
“A great article on Matt Cutts’ thoughts about making content understandable from both a technical perspective as well as for those who might not be the primary target audience but may read it anyway. Content should be tailored to the audience of the website, and the content featured on the website should also be taken into consideration, but you also need to think about the fact that your content is public and can be seen by anyone. The writing style of a website’s current content plays a big role in how future content is created.”
Managing Director Robert Reeve has highlighted a post on the Intelligent Positioning Blog that demonstrates the value of SEO and how household names have benefitted, or suffered, massively owing to their commitment, or lack thereof, towards SEO.
“Anyone who doesn’t still see the value in SEO should just look at the recent example of Pets at Home and Money Supermarket, in that their SEO is one of the fundamental aspects in share prices and value of the company. This is true with Money Supermarket in particular; they lost 15% off their share prices after SEO traffic reduced!”
Head of Content Karl Tippins has picked out the latest Whiteboard Friday feature from Moz.com’s Rand Fishkin. In this week’s edition, Rand looks at both sides of the argument as to whether links are losing value, and provides some great advice for SEO agencies and those doing their own SEO to follow.
“Debates surrounding the value of links are as common as proclamations that SEO is dead. It’s great that there is finally something definitive from an authoritative voice in the industry not named Matt Cutts that people can refer to and that agencies like ourselves can use as supporting evidence when discussing link building strategies with clients.”
That concludes our look at our favourite online posts this week. What are your thoughts on the pieces picked out by the team? Tell us below or get in touch!