The team here at Bough Digital are back to once again share our favourite blogs and news articles from across the digital marketing industry.
Senior SEO Account Manager Saleem Rawn is kicking us off this week, and has two articles to draw our attention to.
Why Nofollowing All Links is Absurd
Saleem’s first pick is an article from Search Engine Watch that looks at why nofollowing all links is absurd. This piece was written in response to recent Google actions that have seen webmasters and SEO agencies carry out a whole range of actions from stopping link building, earning, and outreach opportunities completely to trying to make all links pointing to their site nofollow. Another consequence has been that webmasters are even looking to make every outbound link a nofollow one.
“This article highlights why the excessive use of the “nofollow” attribute in links may not be beneficial to websites who are performing SEO activities. With the recent Google penalties of websites and link networks, the “nofollow” attribute has been seen as the saviour for natural linking, however this is a misconception, and websites will find that this attribute should be used sparingly for lower-quality and less trustworthy sites that can make their link portfolio look unnatural.”
The Ultimate Entrepreneur’s SEO Checklist for 2014
Saleem’s second submission this week is also from Search Engine Watch, looking at a post put together by Lisa Buyer termed as the ultimate entrepreneur’s SEO checklist for 2014. The post is definitely a great one for entrepreneurs that might need help with all things digital while launching a new business or expanding an existing one.
“A great article that provides guidance on how entrepreneurs can implement search-engine optimisation for their websites. The process of implementing SEO can be a daunting task for new businesses, however making the correct decisions can reap great benefits in the short and long term future.”
eBay Meets Google’s Panda
Managing Director Robert Reeve has picked up an article from Larry Kim at Wordstream, which looks at the impact this week’s Google Panda 4.0 rollout has had on eBay.
“Looks like Google Panda 4.0 is playing havoc on even the largest companies in the world. The motive here is money; on one side, Google want the AdWords profits, whilst eBay are using immoral tactics to trick search engines and gain revenue. The next steps by both companies will be very interesting to read.”
eBay’s Very Bad Day
Digital Marketing Assistant Joaquin Gomez has also looked at Google Panda 4.0 and eBay, looking at the coverage of the Google Panda 4.0 roll out on the Moz blog.
“This is clear proof that SEO is pretty important in your business; it does not matter how big you are. After the last Panda and Payday Loan updates, eBay fell out of the top 10 for 25 of its keywords (like Beats by Dre and George Foreman grill). Cases like this, where one of the biggest companies in the world was punished by Google’s updates, show us that a SEO strategy which studies the Google algorithm, while not trying to second guess it, and comprehensive keyword analysis is key to success.”
Ways SEO Has Not Changed
My article this week is from the Search Agents blog, a piece looking at ways in which SEO has not changed.
“As we’re all working in a constantly changing industry it’s easy to get away from the fact that many of the principles of sound online marketing have never changed. People have been saying content is king, for example, for years, and that’s the perfect example of something that has never changed, but now Google is taking more specific action it is practice what you preach time for many websites and agencies.”
That concludes our latest review of the digital marketing world’s best news and blogs that the team here have been reading over the past week. What are your favourite digital marketing articles right now? Get in touch via the comment section below or our contact form to tell us what you’re reading.