Welcome again to our weekly feature looking at the hottest articles, blogs, and news from across the digital marketing industry, as chosen by the team here at Bough Digital. It has been a busy week across the industry, particularly in respect of SEO, which is where we’ll begin.
Google Penguin: Something from Everyone
For the first time ever, the whole team at Bough Digital is in agreement in respect of one of the articles that needs to be featured in the blog of the week. The unanimous article of choice this week is Search Engine Land’s short piece looking at Google’s denial of a Google Penguin update.
Despite what Google say, our own analysis as well as that of many within the SEO industry – see the comments at the bottom of the Search Engine Land piece – suggests that an update of some description is happening.
We’ll now move onto the individual choices from the team.
Twitter’s Growth Rate will Continue to Fall
Digital Marketing Assistant Joaquin Gomez has picked out a Search Engine Journal article that looks at eMarketer’s first ever global Twitter forecast. eMarketer predicts that while Twitter user numbers will continue to increase, the growth rate of users will slow.
“This news has two different results for Twitter. Although the company will increase its users 24% during 2014, this growth is smaller than the growth that Twitter showed last year. These results also express that Twitter’s user growth rate will continue decreasing during the next years. Digital marketing companies as well as businesses doing their own social media projects should be aware of these kind of reports so they could choose the most profitable marketing strategy.”
Why Poll Within Social Media?
Senior SEO Account Manager Saleem Rawn’s article comes from Search Engine Watch, and is an article that looks at why polling should be included within your social media strategy.
“A great article on the benefits of implementing polling with social-media strategies. Polling within social-media can provide many benefits for businesses not only for product feedback, but for content generation that can be implemented within other content-marketing projects.”
Google & The Right to be Forgotten
For my article this week I’ve gone for a piece by the always brilliant Danny Sullivan over at Search Engine Land, which looks at how Google’s new “right to be forgotten” feature works, with the European Union ruling that anyone can ask Google to de-index search results about themselves that are deemed irrelevant or outdated.
“While people will be asking how this affects the digital marketing industry, the reality is that several techniques that are utilised by marketers, particularly from a PR perspective, stand to be changed forever as a result of the EU’s ruling. More intriguing is how Bing and Yahoo! will comply, or whether people will even consider asking these search engines to remove their data. Indirectly, this could even lead to Google losing some market share in Europe, which is well above 90% in some countries.”
That concludes this week’s Blog of the Week feature; please get in touch using the form below or via our contact page to give us your own favourite blogs and any other feedback about this article or our site in general.
See you next week!