Welcome to Bough Digital’s review of the best digital marketing blogs that we have been reading over the last seven days. With the end of the year upon us, there is hope throughout the search and wider digital marketing industry that Google has hit us with all the updates they are going to in 2013, and that we can all now plan for what is sure to be another exciting and challenging year ahead in 2014.
There is still two months to go before we reach the New Year, however, which means a lot of content will be published before we head into January. What has the team here been reading this week?
We start this week with SEO Account Manager Jack Withey, who has, like many others, found this brilliant article over at Moz that looks at what scares Google. For many, the fact that Google can be scared of anything, even the might of companies like Apple and Microsoft, will come as a shock, so this will no doubt make pleasing reading for many in the digital marketing industry and beyond.
“SEO agencies and freelancers are often at the mercy of the mighty Google with various algorithm changes and products being introduced and taken away often. This article gives a good insight into what scares Google when it comes to business, innovation, and SEO.”
While Managing Director Robert Reeve was catching up with the industry news this week, he felt that the noise around Google’s controversial move to put your face all over the internet, which drew this hilarious piece of retaliation, has disappeared somewhat. This led him to pick out a useful HubSpot guide that tells you all you need to know about not having your face showing up left, right, and centre. Why would you want to see your own review of something, anyway?
“Privacy laws again might come to the forefront of our thinking and pick up a lot more media coverage as Google are a law onto themselves. They also have all media, industry sectors, and corners covered with their vast portfolio.”
“This is a useful article on content marketing for small businesses that provides guidance on creating content that will benefit their website without having to replicate the processes larger websites implement for their content.”
Head of Content Karl Tippins brings us to a close this week, picking out this article from Vertical Measures, which looks at strategies and plans for creating content marketing on a budget. Usefully, it also gives example budgets so anyone who does not know where to start can easily begin to build their own campaign.
“While it is true that you need to spend money and time to create great content, not having masses of these resources does not mean a business should be writing content marketing off as a possibility. This post gives some great advice on getting started yourself, while the numbers involved will make it easier for you to find value should you start to outsource your content elsewhere.”
Have you found any great articles that you think we might have missed? What are your own thoughts on the articles the team at Bough Digital has highlighted? If you have any further questions about SEO or indeed digital marketing in general, you can ask us here.
We’ll be back next Friday with our selection of our favourite blogs from throughout the week.