Welcome to our review of the most exciting and informative blogs that the team here at Bough Digital has been reading over the last seven days. Have we all been spending the week obsessed with Google Hummingbird and reading all about it, or have our heads been turned by high quality content that is looking at other topics across the digital marketing spectrum?
Head of Content Karl Tippins kicks us off this week, and he’s gone for something non-Hummingbird related to get us started. Karl picked up this short yet informative blog entry at Search Engine Journal, which looks at eight key performance indicators (KPIs) that all content marketers should be focused on delivering.
What Karl Says
“Okay, so I’m not a massive fan of the term ‘KPIs,’ as it sounds a bit corporate office for me, but the article definitely drives home a number of valid points. So many content marketers seem to take it for granted that simply creating a wealth of content is enough. Although attitudes have changed from the days when people would just ‘phone it in’ and create content purely for SEO just to show Google their site had ‘fresh, original, and unique’ content, there still isn’t enough attention on what happens next. Whether this is because content marketers are just creating articles and blogs and not working closely enough with those working specifically on social media, for example, or merely because of a knowledge gap, I don’t know, but these KPIs, and knowing how to influence them, is something we should all be aware of. The content marketing cycle doesn’t end when you hit the publish key!”
Search Engine Ranking Factors Released
Managing Director Robert Reeve has highlighted an excellent research piece from Moz published this week that explores the 2013s search engine ranking factors with an eye on the future of search. This is definitely something that anyone with an interest in search, whether they work in the industry or try to do SEO themselves, needs to read and understand.
What Robert Says
“This is probably one of the most significant and ground-breaking research projects associated with SEO this year, and quite possibly this decade, especially since the roll-out of Google Panda and Google Penguin, and the impact these algorithms have had on how we all work.”
SEO Account manager Saleem Rawn has picked out a recent video blog answer from Google’s Head of Webspam Matt Cutts. In the video, which you can view at Search Engine Watch, Cutts discusses the question of whether webmasters should nofollow internal links that they build on their own website, before going on to make some other suggestions around the use of the nofollow tag.
“This is a good article based on Matt Cutts’ latest video, with the video included, stating why internal links should remain “follow” for websites. It should clear up any confusion or misconceptions webmasters have about internal links, although there’ll no doubt be some cynicism over the authenticity of what Cutts said!”
Our final review this week comes from SEO Account Manager Jack Withey, who has also highlighted a great research piece from the team at Moz.com. Jack’s blog of the week looks at what bloggers really think about SEO professionals from a blogger outreach perspective, which is sure to set tongues wagging throughout the industry, and already has done based on the discussion at the bottom of the article!
“This article gives a brilliant insight into what bloggers think about blogger outreach programs and what the best ways to get on side with them are, a must read for anyone looking to connect with new bloggers for SEO and content marketing purposes.”
Have you read these articles yet? What did you think of them? Do you believe they are as important as the team here at Bough Digital? Tell us your opinion of these articles, and share any that you think might have been deserving of a place in our weekly review.
Head back next week to check out what we’ve been reading over the last seven days.