Welcome to our weekly review of the best digital marketing industry blogs that the team at Bough Digital has discovered over the last seven days. The Google Hummingbird announcement came a little too late for it to be included this week, but as we and the rest of the industry digest just what it might mean for the future of search, there is likely to be a large number of blogs and editorials published over the coming days. Remember to check out next week’s review to see whether any Hummingbird blogs made the cut.
For now, let’s get started with what grabbed our attention this week.
Robert has spoiled us this week, drawing our attention to three articles that cover the topic of Google search incorporating hashtags. For users of the Google+ social network, seeing hashtags on Google isn’t anything new, as they’ve been used there since May of this year. However, with Facebook, in particular, especially given that they’ve recently implemented hashtags, too, and Twitter marketing themselves as search platforms as well as social media sites, this is likely to be seen as an important step in the battle between these companies.
“This is just another step towards Google trying to compete with Facebook and them looking to take market share from their most competitive source; it will be interesting to see if there are any counter launches from Facebook in the coming months, which there may be based on the past history between the companies.”
Karl has picked out a post related to the effective use of keywords within content, which also goes on to discuss relevance and authority, two things that anyone invested in content marketing is currently spending a lot of time looking at right now.
“This is another of those important posts that you ought to bookmark and make a point of reading and sharing with your content team each month. The advice and points in it are nothing new, but for agencies and freelancers who are producing masses of content both for themselves and for their clients, it is easy to forget the small details that could make the extra 5-10% difference to earn a quality backlink or gain Google’s attention. With semantic similarity and transitive property having become buzzwords in recent months, content marketers simply cannot afford to be doing this.”
Saleem chose a blog post featured on Moz.com that he has discovered in recent days. Tumblr is one of the many social networks that entrepreneurs and businesses overlook while trying to build a prominent following on the larger social networks, but it is still a terrific opportunity for anyone looking to capitalise on their social presence.
“This is a good article on how to use Tumblr to improve SEO and social-media marketing, and is definitely worth reading by companies who have started to sit back because their other social efforts have started driving traffic and return on investment.”
Do you agree with the importance of these posts, or have you come across anything in the past week that you think we should have included here? Please let us know, and come back next week for a review of the best articles we’ve read over the last seven days.