Can my graphic designer do the SEO?

What is linkbait?
June 15, 2019
Can my website developer do the SEO?
June 15, 2019

Can my graphic designer do the SEO?

Your graphic designer can probably cook, drive, and write; however you would not go to them if you wanted a restaurant meal, a track-day on a race track, or to write a book. The same applies to the SEO element of your website, as completely different skill sets are required for each specific role. Whereas a graphic designer might know a bit about the basic requirements of SEO, they most certainly will not be in a position to implement a full SEO campaign for your website. Generally speaking I have met a large number of designers that misunderstand SEO and don’t really appreciate the importance of the activities and/ or keep up-to-date with the industry.

My advice would be to seek professional SEO advice, as the building of a specialist team is always going to be more successful than a ‘jack of all trades’. I have always recommended that all websites looking for SEO should seek out a minimum of 3 to 4 alternatives before deciding who to handle the SEO for their company; one of these options could be your graphic designer. In building your team, it is also advised to get your SEO team/ representative to communicate with your graphic or website designer to ensure that SEO is implemented correctly. Graphic designers generally see SEO as an add-on, and it should definitely not be perceived as that.

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