Do Top-Level Domain Extensions (like .com, co.uk) Matter?

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Do Top-Level Domain Extensions (like .com, co.uk) Matter?

Yes, these top-level domain (TLD’s) extensions do matter in relation to SEO, but also have a significant impact on user behaviour. This is particularly true when discussing specific country-based domains like .fr, .de, .nz, and .es as implementing these provide you with a small advantage in the search engine results pages. Therefore it is good practice to implement these top-level domains for the country in question. In addition, there is also the advantage of specifically targeting your domain to the country through a feature in Google Webmaster Tools.

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