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Does a Mobile Site Need a Separate SEO Strategy?

Yes, it does.

While modern web design trends mean you can choose to have one responsive web design for your whole site irrespective of the device it’s viewed on, you still need to adapt your SEO strategy accordingly.

If you are targeting mobile users with either a mobile site or responsive design, you shouldcarry out mobile keyword research to understand the differences when people search on mobile. If you are targeting purely mobile, then use your keyword mobile research to inform your strategy. If you are looking to optimise a responsive site you should look closely at your keyword research and create a strategy based around popular mobile and desktop keywords. You’ll find this easier if you’re fortunate enough to find that your keywords are similar across the platforms.

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