When you’re launching your website, you should make your website as large as it needs to be but no bigger than necessary. For example, if you’re a small business operating in your local area, why would you need 50+ pages of content talking about what you do? These pages are likely to be irrelevant and, as a result, devalued by Google.
However, the more content you have to index, the more likely you are to build authority and acquire a high ranking.
How do you solve this problem?
The answer is with a blog in addition to resources and Q&A sections, much like we feature on the Bough Digital website. This enables you to provide fresh, relevant content to your audience at all times while also growing your website bigger. All of your content will have meaning and value if you take this approach, rather than simply being on your website because you wanted some extra pages.