Depending on what type of travel agency you are, and the products that you currently advertise on your website will hugely depend on the answer provided. However, taking into consideration the general working practices of a travel agency there are certainly some tips that can be offered to improve your website (if you are currently carrying them out). Obviously, look at the major SEO techniques including on-page optimisation, keyword research and how to maximise and obtain natural and powerful external links.
Today, Bough Digital will focus on one aspect of SEO that can really see improvements in your traffic levels. The diagram below identifies the opportunities that exist for a travel agency in terms of SEO and also the funnel process, which will ultimately improve conversion rates. In relation to the diagram it offers numerous landing pages to the users and search engines about specific niches and target markets.