What is a Community Manager?

Should I Tell Someone That I’ve Linked to Them?
April 28, 2019

What is a Community Manager?

In the context of digital marketing, a community manager is a person within a business assigned to interact and engage with the business’ audience across social media platforms, including the company’s blog and any forums they may manage through their own site.

The purpose of the community manager is to be the human face and contact point of the business online, so that there is always someone present to deal with customer enquiries, complaints, and just to generally engage with followers online.

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