Should Ecommerce Sites Rewrite Product Descriptions Periodically?

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Should Ecommerce Sites Rewrite Product Descriptions Periodically?

You don’t need to do this just for the sake of thinking you are giving Google some fresh content to index.

However, you should take the opportunity to improve descriptions when you can do so, for example if you learn more about a product or can give a better example of when it might be needed and be effective.

Do this in addition to making sure your e-commerce descriptions are unique and stand-out from any on websites that the sell the same things as you.

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