Should I Build Links for Human Beings or the Search Engines?

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May 31, 2019
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May 31, 2019

Should I Build Links for Human Beings or the Search Engines?

If you’ve been undertaking SEO activities for a number of years but haven’t been keeping up to date with the industry, then you might still be building links for search engines.Years ago, link quantity used to be the main factor behind achieving a high ranking.

Today, the purpose of building links should always be to direct human traffic to your website.If you’re building incoming links, then you should be doing so on authoritative, relevant websites, where the audience is likely to have an interest in your own.Don’t just build links for the sake of a link, ensure you include it in a high quality article or blog post so that it has meaning, rather than burying it in an author byline at the foot of the page.

You should also be mindful of outgoing links from your site, too, and ensure you’re only pointing your own visitors to other high quality content.Every aspect of SEO, not just link building, should be done with humans in mind.

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