This is a great question, and the answer is definitely yes. However, I wouldn’t suggest just creating a blog for SEO purposes, but also for building a community, responding to customers, producing viral content, and to give your organisation a voice (these are just a few reasons). Blogging is a fast way to improve your search rankings, as it allows you to keep content fresh and regularly updated, which are both items that search engines (especially Google) love. The saying “Content is King” has been around for over a decade, and it is still true today.
Some benefits of blogging can include:
Therefore, it is advisable to create a blog as it will have multiple benefits for your company, which one is SEO.