Should I Optimize for Plural or Singular Keywords?

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Should I Optimize for Plural or Singular Keywords?

The answer to this question is both if each of them gets enough monthly searches. Although Google are clever enough to work out the difference between plural and singular keywords, it is still advisable to look at the different opportunities at featuring both keywords on the page.

I am guessing that in the majority of the cases, the keywords will both be very similar in meaning, and therefore would be extremely easy and efficient to feature them into the websites copy. If you think about how you would normally speak in a conversation, you would use both the singular and plural versions, so the same theory applies to writing online content.

Again, the majority of the time you should be thinking about optimising individual pages for a combination of keywords (not just one). This strategy will ensure that you will optimise the page to its maximum, rather than being less flexible by optimising for just one keyword per page. This is increasingly true since the recent Google updates this year, as the Google Penguin update especially is now looking to a greater variety of anchor text on their external links (as that is more natural); therefore it is wise to target additional keywords.

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