What is a Backlink?

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What is a Backlink?

A backlink is any link that points from one web page to another.

Prior to the emergence of search engines, backlinks were a primary aspect of web navigation, although they are still widely used today, too.

The quality of backlinks pointing to a particular website or page helps Google and the other search engines to determine the quality of that site, and is an influential factor in search engine algorithms.

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