What is a Link Network?

What is Googlebot?
June 15, 2019
How Often are Websites Penalised for Slow Loading Times?
June 15, 2019

What is a Link Network?

A link network is a collection of websites that deliver a high quantity of backlinks to a website with the aim of manipulating the search engine results in that site’s favour.

Most link networks operate as “shop fronts” and then either maintain a large number of low quality websites themselves or maintain partnerships with large numbers of sites, where they then build a high quantity of backlinks for a fee.

Using a link network to acquire backlinks is very much a black hat SEO tactic, and Google is actively taking action against link networks all the time. If you have links in your link portfolio acquired due to working with a link network, expect to see your site hit with a Google Penalty sooner or later.

Was this answer helpful ? Yes / No