What is Bounce Rate?

What was the Google Payday Loan Update?
June 15, 2019

What is Bounce Rate?

The bounce rate of a website is the percentage of visits that end with a visitor having only looked at one page.

Bounce rate is a key measure of the effectiveness of your website, as it shows how effective your landing pages are at inspiring visitors to look elsewhere on your website.

Average bounce rate is often cited as 50%, so anything better than that can be seen as good performance, while a bounce rate exceeding 60% should be a cause for concern.

Sites with a high bounce rate should be looking at the effectiveness of their landing pages, how they appear to visitors, and whether they are optimised for the correct keywords.

Was this answer helpful ? Yes / No