Link bait is a term used to describe any piece of web content that is designed with the acquisition of links in mind. Content marketers are focused more than ever on creating link bait for their client, especially as Google continue to look to provide popular and trending pieces of content in their search results.
Although any piece of high quality content can be considered link bait some of the most common examples are:
Editorials featuring expert advice from thought leaders within the industry.
Breaking news stories or opinion related to these.
Something that draws people in with humour.
Useful widgets or tools that contain a backlink that can be installed into another website.
Infographics; you can also make the coding available, again including a backlink, so people can embed your infographic into their site rather than link to it.
For something to be considered as, and be a successful piece of, link bait, it will usually have the following characteristics:
An attention grabbing headline or title, to get people to click through to it in the first place!
Exceptional, authoritative information that someone would feel compelled to link to and tell their own audience they simply have to read it.
Link bait pages will be visually appealing.
Where relevant and necessary, some sort of hook or unexpected twist that inspires the reader to think differently.
Is your website filled with link bait? If not, it is time to start thinking about the best ways to make sure it is!