What is linkbait?

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What is linkbait?

Link bait is a term used to explain ‘something’ (normally a piece of content) that is of exceptional quality and is primarily used as ‘bait’ for gain some external links to a specific website. Some examples of link bait can be free products, quality content such as an infographic, discounts, or something similar in nature.

Link bait can come in two forms; positive and negative. Positive link bait is what is labelled above where users like and therefore are willing to link to your content, whereas negative link bait is a black-hat tactic to lure people to link to you for unnatural reasons.

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