What is Page Rank Sculpting?

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What is Page Rank Sculpting?

Page Rank Sculpting is a technique of controlling the flow of Page Rank to webpages that might be of interest to search engines. This technique involves the use of the “nofollow” attribute within URLs in order to restrict Page Rank to a specific webpage.

Search engine optimisation professionals started using the “nofollow” attribute to control the flow of PageRank within a website, but Google has since corrected this error, and any link with a nofollow attribute decreases the PageRank that the page can pass on.

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