What is SEO?

What Does SEO Stand For?
May 31, 2019
My Website Has Been Up and Running for Four Months, Why aren’t we on the First Page of Google?
May 31, 2019

What is SEO?

Search Engine Optimisation (SEO) is a digital marketing technique that improves the visibility of your website in search engines in order to generate a greater volume of relevant web traffic. Statistically, SEO is the most cost-effective marketing technique as it provides the highest return on investment (ROI) by targeting the organic results from search engines such as Google, Yahoo, and Bing.

With over 16bn monthly web searches, search engine optimisation is undoubtedly the most significant digital marketing strategy that will achieve a website’s targets. Therefore, it is imperative for companies (regardless of size or industry sector) to learn and understand what search engine optimisation can do for their business.

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