Achieving SEO success used to be closely linked to how many backlinks you had pointing at your site. While backlinks are still important, the type of link and the quality, relevance, and authority of the sites is given greater priority by the search engines. This means achieving one high quality link is better than achieving 1,000 low quality ones.
However, if your SEO activities revolve solely around backlinks, you’re going to struggle to see any success. What are the other factors you should be thinking about?
Links from Your Own Sites
As well as the links pointing back at your site, the search engines are also interested in where your outgoing links are pointing. Are you directing your readers to other authoritative locations, or are you sending them to spammy sites that add no value?
You should treat an outgoing link the way you’d treat an incoming one; do you really want to be associated with that site? Are you proud to point your website browsers in that direction?
High Quality Content
You’ve probably heard that ‘content is king’ and this is definitely true. As Google refine their algorithm further, the importance of having the best content will increase. Great content means you earn better backlinks, too!
There have been a number of blogs cropping up in recent years saying that SEO is dead and that keywords are irrelevant. If keywords were irrelevant, how could Google present relevant search results? Keywords are still the foundation of SEO, and if you aren’t doing keyword research, your strategy won’t work.
Ensuring you’ve considered these points, as well as your wider approach to on-site and off-site optimisation, will give you the best chance of enjoying search success. Remember that SEO isn’t about being great at one thing, but consistent performance across a number of factors.