What was the Google Payday Loan Update?

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What was the Google Payday Loan Update?

Google launched an algorithm update in June 2013 which became known as the payday loan update.

This update was aimed at penalising or reducing the rankings of pages that achieved high search engine result placings for keyword search terms that are notorious for being targeted by spammers. This doesn’t mean that payday loan providers were penalised, but that sites that would write spammy content around payday loans and other often spammed keywords, such as ‘porn,’ even if their sites aren’t in those industries, were.

The payday loan update was an additional weapon for Google to use in targeting very specific keywords and terms that are often used to try and manipulate the search results and to gain additional traffic for a site.

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