What’s the difference between SEO and SEM?

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What’s the difference between SEO and SEM?

The easiest way to explain the difference is that SEO (Search Engine Optimisation) is part of SEM (Search Engine Marketing). SEO simply comprises of optimising the web property for search engines via the use of natural/ organic search. However, SEM goes into far more details and comprises of many other facets of Internet marketing including paid search/ PPC (pay-per-click). SEM is an extremely important element of Internet marketing strategies as it covers both organic (SEO) and paid search opportunities.

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