What’s the sandbox?

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What’s the sandbox?

Heard the theory that you can’t rank in Google or any other search engine until a specific period of time has passed? Many webmasters believe that your website is “in the sandbox,” and stays there until a particular time has passed before Google will index your site and display it in the search engines.

While this definitely a theory rather than anything based on facts or evidence, it is something that is debated keenly around the search industry.

Many also use “being in the sandbox” as a reason for a site’s rankings not improving, despite undertaking a range of SEO activities, and it is usually Google’s (or Bing’s or Yahoo’s) fault.

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