Search Engine Optimisation is classified as a long-term marketing activity, as it possesses a huge amount of work to be implemented correctly; stages such as a technical audit, keyword research, and then on-going external link development. However, there are a number of variables that can influence the time it takes to start seeing search engine rankings, and these are:
For example, to compete for the search term ‘poker’ will take a lot longer to compete for, and a huge budget due to its commercial value and keyword popularity. Whereas some long-tail keywords such as ‘dentist in Derby’ should be a lot easier, cheaper, and quicker to rank for as the keyword is less competitive. Search Engine Optimisation should always be seen as a continuous process though, and gradual improvements will generate long-term profits rather than short-term gains.