When Will I See Results From Search Engine Optimisation?

When I look at Google, my website is in position one. However, when my friends and family look on Google we have dropped to the second page. Why is this?
May 31, 2019
Can my Website Rank for Every Keyword?
May 31, 2019

When Will I See Results From Search Engine Optimisation?

Search Engine Optimisation is classified as a long-term marketing activity, as it possesses a huge amount of work to be implemented correctly; stages such as a technical audit, keyword research, and then on-going external link development. However, there are a number of variables that can influence the time it takes to start seeing search engine rankings, and these are:

  • The current state of your website, and its authority?
  • What industry sector and keywords you are competing for?
  • How powerful/ authoritative are your competitors?
  • Your budget

For example, to compete for the search term ‘poker’ will take a lot longer to compete for, and a huge budget due to its commercial value and keyword popularity. Whereas some long-tail keywords such as ‘dentist in Derby’ should be a lot easier, cheaper, and quicker to rank for as the keyword is less competitive. Search Engine Optimisation should always be seen as a continuous process though, and gradual improvements will generate long-term profits rather than short-term gains.

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