It only takes one negative comment or review online to damage your company. If you aren’t managing your reputation, then when this happens you’ll be helpless to do anything about it. Thankfully, there are many different reputation management techniques that you can implement.
If you maintain a busy social media presence and do a lot of work to build your reputation, you’ll minimise the damage done whenever anything negative does appear.
When negative feedback or opinions about your company, or you as an individual, appear online, address them at the earliest opportunity. Moving quickly will often help to turn around the negative opinion and show those that follow your company you are willing to listen and act on feedback.
Producing lots of content about your company, both on your website and in the form of high quality articles elsewhere, will ensure that branded keywords for your business keep any negative articles from appearing high enough in the search engine results to have any lasting impact.
You can carry out these reputation management strategies yourself or use a digital marketing agency or PR agency to manage them on your behalf.