Google Analytics now has two new features added to its interface, both of which will increase the range of possibilities available to developers, particularly those working on websites and apps for mobile devices. These features are:
A new and improved version of Tag Manager for mobile applications.
A software development kit (SDK) to make everything work together.
The SDK works two-fold, providing everything a developer needs from a Google Analytics perspective, while also providing a framework so Google Tag Manager for Mobile Apps can work seamlessly.
Google Tag Manager is an important tool in boosting user experience for SEO, too. Less code means a quicker loading speed, which means happier website browsers and a better reputation in the eyes of search engine spiders.
Google Tag Manager for Mobile Apps provides a similar set of tools to the standard Google Tag Manager. However, the overall influence is improved as it makes it easier for developers to add tracking elements or change settings, which can be difficult depending on the SDK used for the initial app development.
The major difference between app development and web development is that app users need to download an update before they can use the app, whereas an update to a web page goes live as soon as it’s applied. Google Tag Manager for Mobile Apps is able to solve this problem, as it allows developers to amend tracking codes from the Tag Manager interface, which once complete will send a push notification direct to a user’s mobile device. The Google Analytics SDK is designed to make the changes happen when you make them, so you don’t have to take an app apart and build a particular part of it again.
Google Tag Manager for Mobile Apps also supports tracking for Google Analytics, as well as looking at conversions and AdWords remarketing. There is also several third party tracking functions that can be added easily.
To set up Google Tag Manager for Mobile Apps, simply go to the Tag Manager overview page, and when adding a new account change the container from ‘Web Pages’ to ‘Mobile Apps,’ complete the time zone and platform (only iOS and Android are currently available) and you’re good to go.
Although you will need to recompile and redeploy if you add the SDK to your account, you can rest easy knowing it’s the last one you’ll need to do for a long time.