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Health Content Writing

How can you create medical writing that’s clear, concise, and understood by everyone? Bough Digital can help you diagnose the problem with your content and find the cure quickly.

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Exploring Health Content Writing

The medical field is full of different professions, from doctors and nurses to dentists and pharmacists. The healthcare industry includes pharmaceutical companies, drug manufacturers, producers of medical devices and equipment, medical insurers, and individuals who work in patient care. Businesses of all sizes in the healthcare industry are aplenty, but one thing unites them: a desire to help people.

Medical professionals work tirelessly to provide patients with the best care, from patient-facing roles and assisting with treatments to running clinical trials and trying to find innovative solutions for medical complications. The healthcare industry is integral to the fabric of our society, and medical writing services are essential in this sector to produce medical content that patients can understand.

Whether you own a dental surgery, work in the pharmaceutical industry, or run a medical writing blog, chances are you have utilised content writing at some point. From producing regulatory documents and white papers to SEO-optimized website content and product descriptions, the written word is one of the best tools in your doctor’s kit to help patients understand complex healthcare topics.

Medical writing differs from other fields, because medical writers need a secure knowledge of the latest scientific literature and medical journals, competent understanding of medical information, and the ability to convey complex topics in engaging ways.

Expert medical writing services cleverly combine engaging content writing with clinical research to create well-researched articles understood by healthcare experts and patients alike.  Whoever your target audience is, hiring the right medical writers is essential if you want to take your healthcare content to the next level.

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The healthcare sector accounted for 18% of United States GDP in 2020, making it a huge industry with lots of competition.
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56% of US adults don't think healthcare is handled well, suggesting plenty of room for improvement in the way we communicate with patients.
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Revenue in the healthcare industry is projected to reach US $60.72 billion in 2023

Why Choose Us?.

When it comes to healthcare content writing for your business, blog articles are often the centrepoint around which content marketing strategies revolve. Bough Digital brings experience and authority to content creation. Our team of expert medical writers will bring versatility and engagement to your articles, increasing your presence online and expanding your reach with potential patients and partners.

Personalized Approach

We recognise that all businesses are different, with specific goals and requirements. That is why we tailor our approach specifically to your business, enabling us to achieve optimal results through your digital marketing efforts.

From SME To Multinational

Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a medical content writing service that meets your needs.

Marketing Integration

We understand that most businesses have an established content marketing strategy in place. That is why our goal is always to use our medical writing services to enhance what you already have rather than start from scratch.

Part of Your Team

We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.

Expertise And Experience

With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to maximise the potential of your medical writing efforts.

Exceptional Value

As a boutique agency, we don’t have the large overheads that our bigger competitors face, which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.

Our Approach.

Exceptional medical writing requires a specific approach and writing style, and our writers know how to craft content that works. The medical writers at Bough Digital understand that your content writing needs to strike the right balance between being academic and understandable.

Our holistic approach to content writing means that we can deliver well-researched articles and academic writing that suits the tone of your business and speaks to your target audience. Plus, it takes into account search engine optimization to ensure that your business can continue to grow and flourish.

Understanding Your Business

A collaborative approach to understand how your business slots into the healthcare sector and what your goals are.

Unique Content Strategy

Devising a unique medical writing strategy that takes into account both your branding and business goals.

In-Depth Research

Thorough research of scientific articles to understand exactly what your audience needs to know.

Data-Driven Outcomes

Leveraging analytics to track progress and grow your business through SEO writing.

Frequently Asked Question .

1. Why Is Medical Writing Important?

Medical writers are a key part of the industry. It helps businesses of all sizes to grow, ultimately allowing them to help people. For example, if your business sells innovative medical equipment that improves patient outcomes, engaging content and good copy can increase brand awareness and ensure that doctors know you exist. Meanwhile, if you run a dental practice, experienced medical writers can create copy for your site that engages new patients and helps your business to grow. However, knowledgeable medical writing is essential to ensure that all the information is correct, compliant, and genuinely helpful.

2. How Do You Create Content for the Medical Field?

Our medical writers are highly skilled at producing healthcare content on a range of topics and for various purposes. The exact process depends on the content in question, but we always aim to deliver high-quality content backed by legitimate scientific research. The process, therefore, begins with examining the latest clinical research to develop an understanding of your niche within the medical field, before utilising this knowledge to create medical content that helps your business to meet its needs.

3. What Content Writing Services Do You Offer?

We offer a large range of healthcare content, from academic writing and white papers to social media content creation. Our medical content can help your business achieve its goals, including writing product descriptions that succinctly explain to doctors and patients what your product does, or producing summaries and blog posts about the latest clinical trials to spruce up your website content.

4. How Do I Know if I Need Medical Writing?

If your business produces any written medical content, you can benefit from the services of an experienced content writer. For example, any healthcare business with a website can benefit from the advice of a medical writer to help them climb the search results and grow their organisation. Essentially, if you operate in the medical sector and engage in any sort of content creation, a medical writer with extensive experience, like those at Bough Digital, can get you where you need to be.

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