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The Importance of Indexing and Internal Link Architecture

Today’s blog entry will focus on the positive effects that having a quality internal link architecture can have for your website. This internal link architecture has been given many names over the years from “page rank sculpting” to “siloing”, but whatever name people give to the process, you need to understand the importance of structuring your website properly. There are two main reasons that you need to give your website good structure: to make it user friendly and to optimise it for search engines.

What is Internal Link Architecture?

Internal link architecture is the process of how you position the links that are within on your own domain. These internal links are the links which your website has complete control of, and using them in the correct ways can have impressive results.

Inter-linking your pages means that you make referrals to other useful information on your website, and also enhances the link flow throughout your website. This good internal linking can also help search engines crawl your website, and can optimise your page in terms of keyword phrases and even push further and increase your page rank for a particular webpage. Design your website like a spiders web, keep it structured, add relevancy to it and you’ll improve SEO and usability.

The Importance of Indexing and Internal Link Architecture

What is the Importance of Internal Links?

The internal link architecture is hugely important for a website, as it can help and support indexing problems, remove the pages from the supplemental to primary index, and also remove link equity wastage from pages that are non-commercial. The importance of the internal link architecture is to enable the website to position internal links in order to prioritise and commercialise specific segments of the website.

Case Study

Recently, there have been a number of cases where Bough SEO has improved a client’s search engine visibility through some very simple internal linking tips and techniques. One of the easiest and surprisingly unforgotten elements is to internally link to other products, articles, and URL’s on your website. The easiest and most straight-forward internal linking is one of the most traditional and old-fashioned techniques that has been made famous by by their “customers also bought this” module.

The same technique can be used with “similar stories”, “related blogs/ articles”, “latest viewed products” etc. However, the general premise remains the same in that websites need to pass link juice from one page to the next for the best possible search engine optimisation.

The Importance of Indexing and Internal Link Architecture
The Importance of Indexing and Internal Link Architecture


In conclusion, when you decide to build a new website or even re-design an existing one, the website’s structure and page layout are the main starting points. Both of them relate to navigation and will help the entire website to become user-friendly. The user journey optimisation is exactly what Google is increasingly looking for. So whatever the audience of your website is (users or search engines), in the end it all comes to the same thing: usability. The visitor and the search engine are equally important audiences and usually go together; you should include both of them in your overall website strategy if you want to achieve the best possible outcome.

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