Digital Marketing Agency in UK

Business Sector

Personal Finance Content Writing Services

You crunch the numbers while we work our magic with words. Our finance writing services blend with your financial expertise, transforming data-driven insights into captivating narratives that win clients and conquer the market.

The Personal Finance Industry

The personal finance industry is an interesting industry that is likely to see a lot of changes in the coming years. As individuals strive to navigate the confusing world of finance, professionals in this sector hold the key to unlocking financial freedom, building wealth, and ensuring a secure future. In this way, personal finance coaches provide much-needed help and advice, but building trust with your clients is essential if you want to succeed.

A prominent trend in the financial sector is a growing emphasis on financial literacy. People want to know how money works, and they are seeking out industry experts to teach them. Here, finance writing plays a crucial role in bridging the gap between complex financial concepts and everyday individuals.

Financial advisors must find a way to effectively communicate their expert knowledge to their target audience, and this is where financial content can help you unlock a solid base of new clients. With compelling and engaging content marketing, finance writers can transform financial jargon into accessible and relatable language that captures the attention of your target audience.

Copywriting for the financial services industry can help you effectively convey the value of your services and establish trust with clients. Whether it’s wealth management, retirement planning, investment strategies, or debt management, the ability to communicate the benefits of these services is paramount. For example, persuasive services pages for your website can have positive tangible outcomes for your business, and help your clients in the long run.

The personal finances industry is also changing with the unceasing rise of the internet. Gen Z buyers are increasingly looking toward investments like crypto as part of their financial portfolio, while an increase in banking apps empowers users to manage their own finances. Thought-provoking and insightful finance content can help advisors to showcase their expertise at the forefront of this changing industry, establishing a competitive edge in the market.

Whether you offer personal financial advice or you are a business owner with a personal financial management (PFM) tool, the expert finance writers at Bough Digital can provide you with high-quality content to drive new traffic in search engines, with landing pages and powerful ad copy. From writing an informative financial blog to providing long-form, detailed financial white papers, our finance writers can also position your brand as a leading expert on a variety of financial topics.

Plus, with an increase in traffic, you can empower more clients to find financial freedom and a secure future.

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The global personal finance software market was valued at US$0.94 billion in 2019, but it is expected to swell to $1.69 billion by 2030. In this rapidly growing industry, outstanding financial content writing services can position savvy finance companies ahead of the curve.
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71% of Gen Z say that brands should help them achieve their personal goals and aspirations, making PFM tools powerful financial products for the future. Meanwhile, over 75% of respondents to an RFi survey said they prefer to use tools from their primary financial provider. Marketing these tools to a wider audience can be tricky, but it's possible through the words of a skilled finance writer.
Estimates vary, but up to 25% of the global economy is comprised of financial services. Personal finance takes a large chunk of this and is set to grow as people seek better financial understanding. This is a very competitive market, but it's possible to stand out through finance writing designed to make your brand shine.
Finance companies are already seeing the benefits of digital marketing. In 2022, average marketing spending across all industries grew to 9.5% of overall revenue, but financial services firms led the charge with the highest marketing budget of 10.4% of company revenue. Now is the best time to invest in financial content writing if you want to get ahead of the curve.

Why Choose Us?.

Just like financial services, every writing job is unique and requires a different solution. At Bough Digital, we produce a tailored financial content plan to suit your business objectives, from auditing and optimising your financial website to crafting new high-quality content for your financial blog. Our team of expert financial writers can help you grow your online presence and expand your reach of clients.

Personalised Approach

All businesses are unique, which is why we offer different services depending on what you need. With a clear plan for your objectives, we can achieve optimal results through tailored digital marketing efforts.

From SME To Multinational

Bough Digital's methods are tried and tested across businesses of all sizes, from small start-ups providing new financial solutions to multinational banks and accounting software providers. Our content writing services are designed to fit you.

Marketing Integration

Many businesses have an established content marketing plan in place; our goal is to work with you to optimise your content and enhance what you already have, building from a solid foundation with top financial content.

Part of Your Team

A finance writer from Bough Digital can work closely with your team, seamlessly integrating into your culture, organisation, and mission. We don't just provide bespoke writing services - our digital marketers also become a dedicated part of your team.

Expertise And Experience

Our management team has over 20 years of experience, and our expert financial content writers have a great track record working with some of the world's largest companies. We have the expertise you need to build trust and grow your business.

Exceptional Value

As a boutique agency, we don't have the same large overheads as our bigger competitors. As a result, we can pass the savings on so that you only pay for the content writing services we deliver, at no extra cost.

Our Approach.

At Bough Digital, our approach to content writing combines research, search engine optimisation, and strategic content creation. We analyse your business to learn your objectives and the treasury services you offer, before auditing existing content and developing a tailored strategy with optimised keywords. Our content calendar ensures timely delivery, then a talented finance writer brings your vision to life. We track analytics to measure success and adapt the strategy for optimal results, allowing us to deliver engaging and impactful content that enhances your online presence and works toward your goals. Trust us to navigate the world of personal finance and captivate your potential customers.

In-Depth Analysis

Delving into your business, competitors, and target audience to develop an understanding of your unique position.

Content Optimisation

Auditing your existing strategy to identify gaps, then optimising your finance content to improve search engine ranking.

Tailored Strategy

Creating a customised content marketing strategy that aligns with your goals, then producing content aimed at potential clients.

Data Tracking

Measuring the success of the campaign and making adjustments to optimise the effectiveness of your financial content over time.

Frequently Asked Question .

1. Why Is SEO Important for Personal Finance?

Search engine optimisation (SEO) is important in any industry. Clever content that uses keywords allows you to rank over your competitors, ensuring that new clients can find your brand organically, driving more traffic to your site. A finance writer can get you where you need to be by not only optimising for search engines, but also crafting compelling writing that encourages readers to stick around and investigate your financial product.

Our financial content writers always stay up-to-date with industry trends in the personal finance sector, reading the latest white papers, press releases, and industry newsletters. We always fact-check our work, and can provide you with financial content where all the information has a recent, credible source.

3. How Can I Make Financial Information Easy to Understand?

Making complex financial concepts accessible and engaging can be challenging. Our approach is to break down intricate ideas into digestible pieces, using clear and concise language without sacrificing accuracy. With storytelling techniques, real-life examples, and relatable scenarios, we can bridge the knowledge gap and connect with readers on a personal level, all without oversimplifying or sacrificing your brand voice.

4. How Do You Ensure a Consistent Brand Voice?

We work closely with you to develop a clear vision of your brand identity and tone. With a style guide in mind, we can keep your content consistent across emails, blogs, and social media, ensuring your brand is recognisable no matter where your clients find you.

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