If you’re familiar with link building as a form of search engine optimisation, you’ve probably had dealings with bloggers before. For those of you who are unsure, bloggers maintain a discussion or opinion site either on their own or as a group. There are blogging sites on almost any topic you can think of, from politics to the police force, some bloggers will even just write about their daily lives (some of these blogs are more entertaining than others as you can imagine!). The fact of the matter is however, some blogs attract thousands of unique visitors per month and using bloggers for link building should be an important part of your SEO programme. But who exactly are the men and women behind the sites? We conducted some research into the demographics of bloggers and uncovered some interesting facts.
Are They Male or Female?
Unsurprisingly, there was close to a half and half split of male and female bloggers in our sample, with men the slight majority with 52.1% of those who answered the survey stating they were male. This would seem to be reasonably accurate as blogging has traditionally been thought to be an interest that attracts members of both genders.
How Old are They?
The predominant age of bloggers was between 25-34 years old, followed by the 35-44 year olds. So much for silver surfers; only 2.4% of those surveyed were over 65 years old. The third most popular age range was the under 25s, followed closely by the 45-54 years old category. Only 5.8% of bloggers were aged between 55-64 years old, but expect this group to increase in numbers over the next decade as a more universally computer-literate generation move into the age band.
Where do They Live?
A whopping 49.6% of bloggers who replied lived in the United States, with the United Kindom trailing well behind in second place; 7.4% of bloggers said they resided in the UK. India came in third and was home to 5.6% of the surveyed bloggers, whilst Canda and Australia rounded up the top five. Interestingly, 30% of bloggers came from countries outside the top five, the survey showed a great deal of bloggers from across Europe, to Asia and Africa. In the “Other” category, Malaysia, Indonesia and Singapore contained the most bloggers.
Where do They Work?
56.8% of bloggers questioned were in employment, whilst those in full time education accounted for 14.7% of the responses. Other minority groups were the unemployed, (5.9%) the retired, (4.4%) and homemakers (6.7%). 11.5% of people responded to this question with “Other”, the majority of whom explained in the additional comments that they were self-employed.
How Long Have They Been Blogging?
The most common answer we got from bloggers was that their blog had been running for between two and five years, with 45.4% giving us this time frame as their response. As few as 9.2% of blogs had been active for more than five years, but this figure is likely to increase in the next few years. A further 26.1% said they had maintained their blog for between one and two years whilst 11.3% said that their blog had been running for longer than six months, but less than a year.
How Many Visitors Does Their Blog Attract per Month?
The most popular answer to this question was “less than 100 visitors per month” with 20.8% choosing this answer. 15.6% of bloggers told us their site attracts between 100 and 500 visitors per month. This perhaps demonstrates how hard bloggers have to work to increase their readership and make their sites successful. In the top 1% of those surveyed, 0.6% said their blog had between 500,001-1,000,000 monthly visitors whilst just 0.4% said they attracted over 1,000,001 visits per month.
Why do They Run Their Blogs?
An overwhelming 74.8% of bloggers replied that they ran their blogs for personal interest or non-comercial reasons. 20.9% explained that they ran their blog for personal interest, yet it was comercially centred. A tiny minortiy of bloggers, just 2.8%, said that they ran their blogs for corportate interest or on behalf of an organisation. These figures would suggest that bloggers tend to run their sites through sheer love of the subject they blog about, money is less of an incentive for them than providing entertainment for themselves and others.