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Real Estate Content Writing

Unlock the door to killer content with a marketing strategy designed to take your real estate business above and beyond. Let Bough Digital’s expert real estate content writers help your business shine.

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Understanding the Real Estate Industry

The real estate industry involves buying, selling, and renting properties, both commercial and residential. It’s a sector that is constantly evolving and adapting to the needs of the market and its customers. The real estate sector is never static, and is ever-changing with the introduction of new technologies, the impact of global events and economies, and more.

In such a dynamic industry, staying ahead of the competition is vital. Real estate agencies need to establish a strong brand presence, particularly in relation to nearby customers and locals. This is where a solid content marketing strategy becomes crucial.

Real estate content writing involves creating engaging, informative content designed to attract and retain a specific audience. A real estate agent needs high-quality articles, blog posts, social media updates, email campaigns, and more content that generates more leads and resonates with their target clients.

Great content writing services can highlight your unique selling points, showcase your expertise, and build trust with your audience. In today’s digital age, where consumers are bombarded with choices, high-quality content is more important than ever. Working with the expert real estate writers at Bough Digital is a way to stand out in a crowded market, differentiate your agency from competitors, attract, and retain customers.

Not only can great content writing set you apart from competitors, but it can also position you as an expert in your niche, with real estate blog writing that addresses the latest market trends, provides key information to prospective clients, and generates new leads through search engine-optimised content.

There are countless ways to use content to your advantage, and an talented real estate content writer can help you achieve your goals.

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The real estate market is currently under pressure, but there is still plenty of investment. Many global markets, including in the US, China, Europe, and Australia are experiencing an increase in rental growth, making it a highly competitive space for prospective landlords. A real estate agent can benefit greatly from content writing services that position you as the best option for property investors.
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The revenue of worldwide real estate companies was US $9.5billion in 2021, predicted to increase in terms of CAGR by 4.8% by 2030. It's a huge sector, and real estate agents need exceptional content to stand out and take their share.
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Despite high levels of inflation, the property market is flourishing. 2021 saw record-breaking levels of real estate revenue, with global sales exceeding the 2020 total by 59%, and PwC does not predict a slowing down. It's a fantastic time to work with a professional real estate content writer and start boosting your sales.

Why Choose Us?.

When it comes to content writing for real estate agents, blog articles are often the centre point around which content marketing strategies are built. Bough Digital brings experience and authority to content creation. Our team of expert content writers will bring versatility and engagement to your articles, increasing your presence online and expanding your reach of potential customers.

Personalised Approach

We recognise that all real estate businesses are different, with specific goals and requirements. That is why we tailor our approach specifically to your business goals, enabling us to achieve optimal results through your digital marketing efforts.

From SME To Multinational

Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a content marketing service that meets your needs and finds your target audience.

Marketing Integration

We understand that most businesses have an established content marketing strategy in place. That is why our goal is always to use our content marketing services to enhance what you already have rather than start from scratch.

Part of Your Team

We work closely with your business to seamlessly integrate into your culture, organisation, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.

Expertise And Experience

With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the real estate expertise you need to maximise the potential of your content marketing efforts.

Exceptional Value

As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra cost.

Our Approach.

As expert real estate content writers, we specialise in producing high-quality content in a variety of formats. This often begins with real estate blog writing, positioning your real estate agents as industry experts and ensuring your website content can reach the target audience through local SEO.

We use keyword research to craft blog posts that appear high in the search engine rankings, ensuring that potential clients can find you with ease. However, we also create content for social media platforms and craft compelling copy for your property listings, ensuring that past clients stick around.

Content Strategy

Developing a strategy for long-form content, social media posts, direct mail campaigns, and more to find and retain your audience.

Keyword Research

Creating an SEO strategy to appear high in search engines, taking into account the search intent of potential clients.

Content Creation

Writing content that's both engaging and provides key real estate information, all while sticking to brand tone.

Data-Driven Outcomes

Utilising analytics to track the progress of your real estate website and improve future outcomes with smart marketing.

Frequently Asked Question .

1. What Kind of Real Estate Content Do You Produce?

A real estate content writer from Bough Digital can produce a vast range of content for your real estate website. From writing sparkling real estate listings that help you sell property to crafting exciting blog content that appeals to real estate professionals, we have expert real estate writers prepared to take on any challenge. Whether you are looking for blog writing or press releases, we have experience writing in numerous formats.

2. How Can Your Content Drive Sales?

A real estate content writer can position your brand in front of your target audience by producing content that ranks highly in search engines. So, when home buyers search for available properties, it's your real estate content that appears at the top of the page. After generating leads, our professional writers convert them into real estate clients with high-quality content designed to pull them through the sales funnel. This includes well-written email campaigns, expert articles, and more. When you work with a Bough Digital real estate content writer, you will see your sales increase as we transform readers into loyal real estate clients.

3. How Do You Write Good Content in Real Estate?

In general, writing good content requires a strong understanding of the target audience and the business's goals. All of our real estate writers have expert knowledge of the real estate industry and make an effort to stay up-to-date with the latest trends, crafting informative content for your audience. However, they balance this knowledge with captivating writing that appeals to the target audience's pain points. For example, if you need real estate copywriting designed to rope in first-time buyers who are nervous about the property market, we can tailor our language to suit this demographic.

4. How Do You Create a Content Strategy That Aligns with My Goals?

A skilled real estate content writer can produce a strategy to suit any goal. For example, if you want to see an increase in website traffic, the content writers at Bough Digital will focus on SEO-driven content that improves your rankings. However, if your goal is sales focused on luxury properties, our expert writers can create compelling copy that speaks to the desires of this demographic, sending out regular content to encourage repeat customers at your agency.

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