Content Marketing.
Related Services
True success lies in a 360-degree approach to digital marketing – get the best results for your business by combining our content marketing services with these other tools and features.
Why Choose Us?.
Since our founding in 2010, Bough Digital has acted as a content marketing team for some of the largest companies in the world. We are now in a position to offer a dedicated content creation team made up of expert writers from around the world that will deliver exactly what you want for your website in terms of content promotion and your business goals.
Personalized Approach
We recognise that local businesses are all different, with individual goals and requirements. That is why we tailor our approach specifically to your local business, enabling us to achieve optimal results in terms of improving your content marketing strategy.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a marketing service that meets your needs.
Marketing Integration
We recognise that most local businesses already have an established content strategy in place. That is why our goal is always to enhance what you already have rather than start from scratch.
Part Of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise & Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to drive results across any industry.
Exceptional Value
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Our Approach.
Tailored content creation services for any business
Content marketing is a highly effective means of establishing trust and loyalty with your customer base and will lead to higher rankings in search engine results if implemented successfully. At Bough Digital, we do not just focus on one aspect of content marketing. Our approach is to provide a holistic, multi-faceted evaluation to determine where we can maximise the effectiveness of your content marketing strategy.
Content Appraisal
Evaluate the effectiveness of existing content development
Content Creation
Increase brand awareness with tailored, relevant content
Keyword and Website Optimisation
Improve search engine results with SEO-optimised content
Data-Driven Analytics and Outcomes
Make informed marketing decisions based on intuitive data
Our Clients.
Our Process .
Discuss your needs, goals, and challenges to inform our personalised service.
Report back with detailed analytics to support your content strategies going forwards.
Create an action plan for your personalised content marketing strategy.
Conduct keyword research to generate a highly-optimised set of keywords and phrases.
Create content informed by keywords and your own business goals and objectives.
Content Appraisal
- Pinpoint strengths of current content creation to integrate with our tailored content marketing strategy
- Highlight areas for improvement when creating content to maximise the impact on your target audience
- Set goals and objectives that you wish for your content to deliver on
Content Creation
- Use content mapping and scheduling to deliver consistent content across your website and online platforms
- Create engaging content that will impress potential customers and generate valuable leads
- Develop optimised content assets that will improve your online visibility and increase website traffic
Keyword and Website Optimisation
- Generate targeted keywords and phrases that will improve your website's ranking via search engines
- A full appraisal of your home and landing pages on your website for maximum content impact
- Complete optimisation of your website for seamless mobile search integration and functionality
Data-Driven Analytics and Outcomes
- Gauge the improvement of your search engine rankings by using Google Analytics
- Track both organic and paid traffic to your website through data-led content reporting
- Adapt your content strategy with actionable insights and informed strategic decisions
Frequently Asked Question .
Content marketing is a type of digital marketing strategy that relies on targeted and consistent content creation to engage target audiences. This content should create added value for existing customers who interact with your online business. When implemented successfully, it will help attract new customers and increase your overall online presence.
Content marketing can take many forms. A blog post or any other form of written content, such as press releases and social media posts are all examples of content marketing. For more dynamic content, a business can turn to appealing imagery and videos to deliver results. No matter the type, all types of content are designed to generate traffic and drive interest in your business.
There are several key metrics that you can track and measure to determine if your content marketing campaigns are enjoying success. You can check for increases in social media impressions whenever new content is posted. You can review web traffic and the click-through rates (CTCs) of your internal and external links. You can also gauge success through your website ranking via relevant search results.
Contact marketing agencies assist businesses with developing tailored, digital marketing services where content is the main vehicle to drive brand awareness and increase revenue. A good content marketing company will work collaboratively with a business to identify key areas for potential, the types of content most likely to succeed, and the most viable platforms through which to offer content.
Resources .
8 Tips for Creating Instagram Reels that Stand Out
Whether you’re an avid video creator or you’re looking to...
Read More
Importance of the Subject Line in Email Marketing
Email marketing is essential to any content marketing strategy, allowing...
Read More
8 Principles of Effective Email Marketing
Some say email marketing is dead. However, they could not...
Read More