Content Marketing - Article Writing.
At Bough Digital, our team of expert writers will deliver first-class, optimised articles that will drive traffic to your website.and increase brand awareness.
Why Choose Us?.
When it comes to content writing for your business, blog articles are often the centre point around which content marketing strategies are built. Bough Digital brings experience and authority to content creation. Our team of expert content writers will bring versatility and engagement to your articles, increasing your presence online and expanding your reach of potential customers.
Personalised Approach
We recognise that all businesses are different, with specific goals and requirements. That is why we tailor our approach specifically to your business, enabling us to achieve optimal results through your digital marketing efforts.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a content marketing service that meets your needs.
Marketing Integration
We understand that most businesses have an established content marketing strategy in place. That is why our goal is always to use our content marketing services to enhance what you already have rather than start from scratch.
Part Of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise And Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to maximise the potential of your content marketing efforts
Exceptional Value
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Our Approach.
Targeted, compelling content development that will increase brand awareness and domain authority
When it comes to creating content for blogs and websites, there is more to think about than simply using the right words. At Bough Digital, we understand that writing quality content is only a small part of a dominant content marketing strategy. That is why we offer a holistic, tailored process to our clients to ensure that every step is secure, from content ideation through to evaluating results and metrics.
Targeted Digital Marketing Topics and Trends
Collaboration on developing content ideas that will engage both new and existing readers
Keyword Research
Dynamic matching of potential keywords and phrases to target search engine algorithms
High Quality Content
Insightful, actionable blog posts that will provide added value to customers
Consistent Posting
Content marketing automation to ensure your readers are always satisfied
Our Process .
Discuss your SEO content goals, timelines, and challenges.
Report back with detailed analytics to support your content strategies going forwards.
Create an action plan for your tailored articles.
Conduct keyword research to rank highly across all search engines.
Create compelling content informed by keywords and your own business goals and objectives.
Targeted Digital Marketing
- Work collaboratively with us to identify relevant topics for your online marketing
- Conduct market research to pinpoint unique angles and industry trends for your articles
- Use Google Trends to inform and lead your content marketing strategy
Keyword Research
- Devise a list of relevant keywords and phrases using SEO tools such as SEMRUSH
- Maximise the potential of your articles in terms of organic traffic and increased brand exposure
- A full appraisal of your home and landing pages on your website for maximum content impact
High-Quality Content
- Deliver insightful content writing that will build trust with your audience and increase lead generation
- Create engaging, related content that will retain both potential and existing customers
- Build a focused content creation strategy by creating content tailored for your social media marketing platforms
Consistent Posting
- Use marketing automation to deliver scheduled, consistent content to your target audience
- Boost your social media reach with articles geared toward actionable tips and customer happiness
- Utilise Google Analytics to receive valuable information on your marketing strategies article success
Frequently Asked Question .
A blog is one of the earliest forms of content marketing that continues to achieve success today. It is the section of a website dedicated to delivering written content curation in the form of news, product reviews, and articles to website visitors. Most online marketing now involves businesses delivering additional value via a blog post to their customers that goes above just purchasing a product or service via blog content.
Poorly written content can reflect badly on your business, suggesting a lack of care or attention. You should also look to avoid duplicating content as long-time readers will not appreciate this. Stuffing keywords is also considered poor business etiquette when it comes to crafting your meta descriptions, inbound links, and visible text.
The best articles will convey authority on a topic and will have a consistent tone and structure. It will engage the reader and encourage them to invest time and interest in the business, potentially leading to increased revenue. It will also make good use of focused calls-to-action (CTAs) in order to secure increased engagement with the reader and will be fully optimised for high search engine rankings.
There are several key marketing metrics that can you track to gauge success as you create content for your business. A marketing team will track simple numbers such as overall page views but they will also delve into traffic by channel data to determine which content platforms are generating the most engagement. Low bounce rates, low costs-per-click (CPC), and high search engine result page (SERP) rankings are also indicative of a successful blog
Resources .
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