Content Marketing - Blog Posts.
Create targeted, focused blog post content to provide added value to your existing customer base and rise up the SEO rankings.
Why Choose Us?.
At Bough Digital, we know how to get the best out of your content marketing blogs. Not only do we have skilled writers with backgrounds across all industries, but we also have extensive experience and expertise when it comes to optimising your blog content. Our content is both engaging and tailored to raise brand awareness and increase lead generation.
Whether you require a full-time ghostwriting partner to create blog content for your business, or need a one-time project completed with help from our marketing professionals, look no further than us.
Personalised Approach
We recognise that businesses are all different, with specific goals and requirements. That is why we tailor our approach specifically to your business, enabling us to achieve optimal results through your content marketing strategies.
From SME To Multinational
Our strategies are tried and tested across businesses of all sizes - whether you’re a new startup, an established SME, or a multinational brand, Bough Digital can provide a content marketing service that meets your needs.
Marketing Integration
We understand that most businesses have an established content marketing strategy in place. That is why our goal is always to use our content marketing services to enhance what you already have rather than start from scratch.
Part Of Your Team
We work closely with your business to seamlessly integrate into your culture, organization, and mission. Hire Bough Digital and we don’t just deliver bespoke marketing solutions - we become a dedicated part of your team.
Expertise And Experience
With over 20 years of experience within our management team and a history of working with some of the world’s largest companies, we have the expertise you need to maximise the potential of your content marketing efforts.
Exceptional Value
As a boutique agency, we don’t have the large overheads that our bigger competitors face - which means we can pass the savings on to you, ensuring you only pay for the work we deliver and no unnecessary extra costs.
Our Approach.
Focused, high-quality content that will improve your search engine rankings
Crafting an engaging blog post is not an easy thing given the amount of competition in today’s online landscape. In order to ensure that your content stands above all others in terms of relevancy, optimisation, and additional customer value, our approach is holistic in nature. We combine high-quality content creation with leading content marketing tools and strategies to deliver exactly what your business requires.
Targeted Digital Marketing Topics and Trends
Relevant content ideation that will engage both new and existing readers
Keyword Research
Dynamic matching of keywords and phrases to target search engine algorithms
High Quality Content
Insightful, actionable blog posts that will provide added value to customers
Consistent Posting
Content marketing automation to ensure your readers are always satisfied
Our Process .
Discuss your SEO content goals, timelines, and challenges.
Report back with detailed analytics to support your content strategies going forwards.
Create an action plan for your tailored content marketing blogs.
Conduct keyword research to generate a highly-optimised set of keywords and phrases.
Create blog posts informed by keywords and your own business goals and objectives.
Targeted Digital Marketing
- Work collaboratively with us to identify relevant topics for your blog content
- Conduct market research to pinpoint unique angles and industry trends for your content ideas
- Use Google Trends to inform and lead your content marketing strategy
Keyword Research
- Devise a list of relevant keywords and phrases using SEO tools such as SEMRUSH
- Maximise the potential of your content marketing blogs to increase search engine rankings and generate leads
- A full appraisal of your home and landing pages on your website for maximum content impact
High-Quality Content
- Deliver insightful posts that will drive both paid and organic traffic to your website
- Create fresh content that will retain both new and potential customers
- Build a focused content marketing strategy by creating content tailored for your social media marketing platforms
Consistent Posting
- Use marketing automation to deliver consistently scheduled blog posts
- Boost your social media reach with blogs geared toward actionable tips and customer happiness
- Utilise Google Analytics to amend your marketing strategies and blog content
Frequently Asked Question .
A blog is one of the earliest forms of content marketing that continues to achieve success today. It is the section of a website dedicated to delivering written content curation in the form of news, product reviews, and articles to website visitors. Most online marketing now involves businesses delivering additional value to their customers that goes above just purchasing a product or service via blog content.
Content marketing blogs will typically contain an engaging body of relevant written work designed to impact the reader. To be successful, it will require an optimised heading that will grab readers' attention and visually appealing graphics. It will contain targeted internal links that will further enhance the customer journey and will end with a powerful call-to-action (CTA).
A company blog will is often a dynamic content marketing platform that will use inbound marketing topics to drive traffic to a website. When used correctly it can increase your social media marketing presence and overall reach of your business. Calls-to-action will often result in lead generation and increased revenue. Finally, an informative blog will also increase trust and domain authority within your readership.
There are several key marketing metrics that can you track to gauge the success of your blog. Content marketers will track simple numbers such as overall page views but they will also delve into traffic by channel data to determine which platforms are generating the most engagement. Low bounce rates, low costs-per-click (CPC) and high search engine result page (SERP) rankings are also indicative of a successful blog.
Resources .
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